XXX

ORIGINAL
THOUGHT
POSSIBLE


has worked in graphic design companies, media PR companies, advertising design companies, and both form of companies, including Party A and Party B.

I love my job as a basic belief, and it is also a source of motivation for me to try many possibilities and impossibilities in my work, and actively understand the problems that clients and owners think about, try to solve the conflicts and contradictions, work as a team or lead the team to achieve the ultimate goal, and strictly control the client's budget, and try to achieve a balance between client, team and partner according to my own learning and experience.

During the work experience, I have not only grown, but also learned a lot of professional knowledge that can only be learned in my working life, such as creativity, aesthetics, visual, three-dimensional, and material application.... I have been able to strengthen my own learning ability, and I have been assisted by many clients and senior officials to show my ideas. 

XXX

Aesthtics
Regeneration
Redefine


What I can do

I have been working for more than 20 years, during which I have experienced assistant, design, chief design, design associate, design director, and creative director. Each position and stage of work represents a rebirth and more room for learning, and I also uphold the concept of redefining learning and refining, and I continue to pay attention to aesthetics and creativity and absorb new ideas and knowledge. I am used to communicating creative concepts by hand drawing and sketching before moving on to other related front-end or computer-assisted operations, and in the software part, Mac and PC systems are my usual systems, and occasionally I also study Linux a little.

Graphic Software:Adboe illustrator、photoshop、indesign、Coreldraw

3D Software:Sketchup、Cinema 4D、Vectorworks

Expertise

1. Visual Creativity

2. Brand Creativity

3. Product Innovation

4. Space Creations

5. Creative Complexity

6. Corporate Identification

XXX

Pluralistic
Subject
Conversions


I have always believed that the execution of an overall creative is not just the sum of many aesthetic projects, but also a test for the creator. After many years of work, I have insisted on a diversity of creative types and design bases, so there are certain types of projects that drive me to approach and execute, mainly because they have never been approached before, thus creating an extreme curiosity that drives me to accept the challenge. In addition, I believe that an aesthetic that is acceptable to the general public is one that is transformed from a concept into a good original idea that becomes the mother of all design and the basis of all creativity, and then regurgitated into a project that is acceptable to the general public. Therefore, this allows me to focus more clearly and efficiently on the execution of creative ideas, to be more confident, to wield and diversify my designs, to execute one project after another, and to take this opportunity to examine and think about myself...

2020

Coca Cola
Taipei
POSM
Creative Integration
Design Completed

HOT 6
Taipei
POSM
Creative Integration
Design Completed

Brands
Taipei
POSM
Creative Integration
Design Completed

2019

CHEONG KAWN JANG TAIWAN
Taipei
Stereoscopic creativity
90 M2
Design & Construction Completed

2018

QS
Taichung
Stereoscopic creativity
66 M2
Design & Construction Completed

2017

QS
Taipei
Brand Integration
CI
Design Completed

2016

Ballantine's
Miaoli
Brand Integration
330 M2
Design & Construction Completed

2015

Ballantine's
Taichung
Brand Integration
330 M2
Design & Construction Completed

Ballantine's
Taichung
Stereoscopic creativity
4.5 M2
Design & Construction Completed

MARTRLL
Taiwan
Stereoscopic creativity
1.6MH
Design Completed

ABSOLUT VODKA
Taiwan
POSM
Creative Integration
Design Completed

ASUS
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

HOPARTS
Toyko
Packaging creativity
Brand Creativity
Design Completed

IMPUL
Toyko
Packaging creativity
Brand Creativity
Design Completed

SUKIKOJO
Taiwan
Packaging creativity
Brand Creativity
Design Completed

KUZEH
Germany
Packaging creativity
Brand Creativity
Design Completed

Aberlour Horizontal
Taipei
Brand Integration
66 M2
Design Completed

2014

ZENITH
Taipei
Boutique Space
40 M2
Design & Construction Completed

AHAVA
Taiwan
Brand Creativity
330 M2
Design Completed

ROYAL SALUTE
Taipei
Brand Integration
66 M2
Design & Construction Completed

Davidoff
Taipei
Brand Integration
66 M2
Design & Construction Completed

ABSOLUT VODKA
Taipei
POSM
Creative Integration
Design Completed

Pernod Ricard
Hong Kong
Stereoscopic creativity
10坪
Design & Construction Completed

2013

ABSOLUT VODKA
Taipei
POSM
Creative Integration
Design Completed

Avène
Taipei
Space Creations
Brand Integration
Design Completed

DITA
Taiwan
Dimensional Design
Desktop
Design Completed

THE GLENLIVET
Taiwan
Stereoscopic creativity
Desktop
Design Completed

Pernod Ricard
Taipei
Stereoscopic creativity
多Brand Integration
Design Completed

Interior design
Taipei
Commercial Space
100 M2
Design & Construction Completed

TOTAL
Taipei
Packaging Design
Brand Integration
Design Completed

Interior design
New Taipei
Residential Space
148 M2
Design & Construction Completed

GERBE
Taiwan
Commercial Space
Brand Integration
Design Completed

La Beauty
Shanghai
Commercial Space
3300 M2
Design Completed

2012

DBS
Taipei
Graphic Creativity
Brand Integration
Design Completed

1801
Taipei
Industrial Design
Brand Integration
Design Completed

AVON
Taiwan
Commercial Space
Brand Integration
Design Completed

Purebeauty
China
Commercial Space
Brand Integration
Design Completed

MACALLAN
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

Macvities
Taiwan
Packaging creativity
Brand Integration
Design Completed

FORD
Taiwan
Packaging creativity
Brand Integration
Design Completed

Mazda
Taiwan
Packaging creativity
Brand Integration
Design Completed

oristation
China
Packaging creativity
Brand Integration
Design Completed

2011

oristation
China
Corporate Identification
Brand Integration
Design Completed

OLIO MAX
Taiwan
Visual Creativity
Creative Integration
Design Completed

Peugeot
Taiwan
Packaging creativity
Brand Integration
Design Completed

Kaon
Taiwan
Visual Creativity
Creative Integration
Design Completed

Jaguar
Taiwan
Packaging creativity
Brand Integration
Design Completed

TOTAL
Taiwan
Visual Creativity
Creative Integration
Design Completed

ROYAL SALUTE
Taipei
Brand Creativity
Brand Integration
Design Completed

L'ORÉAL
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

MORE THE WORD
Taiwan
Brand Creativity
Brand Integration
Design Completed

HSBC
Taiwan
Visual Creativity
Brand Integration
Design Completed

THE GLENLIVET
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

Ballantine's
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

2010

Complex Biz
Taiwan
Commercial Space
Brand Integration
Design Completed

REVELON
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

Perrier Jouet
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

Duomo
Taiwan
Business Identification
Brand Integration
Design Completed

Kanebo
Taiwan
Stereoscopic creativity
Brand Integration
Design Completed

Citta by Roger
Taiwan
Brand Creativity
Brand Integration
Design Completed

Interior design
Taipei
Residential Space
82.6 M2
Design & Construction Completed

L'ORÉAL
Taiwan
Visual Creativity
Brand Integration
Design Completed

2009

ABSOLUT VODKA
Taipei
POSM
Creative Integration
Design Completedn

THE GLENLIVET
Taipei
POSM
Creative Integration
Design Completed

Avène
Taipei
Space Creations
Brand Integration
Design Completed

DITA
Taiwan
Dimensional Design
Desktop
Design Completed

THE GLENLIVET
Taiwan
Stereoscopic creativity
Desktop
Design Completed

Pernod Ricard
Taipei
Stereoscopic creativity
多Brand Integration
Design Completed

Interior design
Taipei
Commercial Space
99 M2
Design & Construction Completed

TOTAL
Taipei
Packaging Design
Brand Integration
Design Completed

Interior design
New Taipei Xindian
Residential Space
148 M2
Design & Construction Completed

2008

Interior design
Gongliao
Residential Space
50 M2
Design & Construction Completed

Interior design
Xindian
Residential Space
92.5 M2
Design & Construction Completed

Interior design
Sanchong
Residential Space
59.5 M2
Design & Construction Completed

Interior design
Taipei
Residential Space
133 M2
Design & Construction Completed

Interior design
Taipei
Commercial Space
16 M2
Design & Construction Completed

XXX

Each
Stirring
Balance


While executing the best design, clients or bosses are always so enthusiastic and insist on their own ideas, so breaking down the concept of each party and regrouping and balancing the insistence of each party, so that each party can transcend the simple "master-client relationship" and become a true "partner". This is what I have been working on. Therefore, it is important to develop innovative ideas and to spark new ideas together. It is often a dialogue between me and my "partners", where creativity is not unidirectional, but two-way, and the creative concept is realized through the feedback of my "partners".

Because of the confidence and tolerance given by my "partners", I have more motivation to go beyond better creativity, so that my projects can cover multiple countries and multiple industries, not just graphic design or packaging design or a single material expression. Each case is a period of growth and a chance to redefine my persistence through chaos.

image

Executed Projects
Customers:


AVON Taiwan

TOTAL lubricating Group

Citta by Roger

SOHO China

DBS

HSBC Taiwan

Kanebo

Perrier Jouet

Jaguar

Ford

Mazda

Avène

Well Love

MARTRLL